Her’s Spa
Córdoba, Argentina
Health & Wellness
A sensory-driven wellness environment designed to integrate a new spa concept within an established social wellness club.
Located within Central Club in Córdoba, Argentina, Her’s Spa was conceived as a refined retreat embedded inside an active social wellness environment.
Irwin Raymond, in collaboration with international studio partner MTVD, was engaged to develop the brand strategy, interior architecture, and spatial experience for this new concept—ensuring the spa would establish a distinct identity while remaining aligned with the broader culture of the club.
The goal was to create a space centered on relaxation, sensory engagement, and immersive tranquility.
The goal was to design an environment that promotes both physical relaxation and emotional well-being.
The space needed to function as a calm counterpoint to the energy of Central Club—offering members a restorative experience grounded in thoughtful materiality and spatial harmony.
The Challenge
The success of this project required integrating a newly developed brand identity into an already established social wellness club without disrupting the cohesion of the overall environment.
Key challenges included:
Introducing a distinct spa identity within a pre-existing club framework
Creating spatial separation while maintaining experiential continuity
Designing an atmosphere that feels tranquil within an active setting
Balancing luxury expression with accessibility
Ensuring brand clarity in a multifunctional environment
The spa needed to feel immersive and transportive—while remaining contextually appropriate to its host environment.
Our Strategy
We approached the project through a hospitality-informed wellness framework, aligning brand strategy, sensory experience, and architectural expression from the outset.
Our strategy focused on:
Establishing three core design principles: harmonious geometries, warm earthy tones, and expressive textures
Translating the brand’s emphasis on well-being into spatial rhythm and material layering
Utilizing terracotta, browns, and muted yellows to evoke warmth and calm
Integrating terrazzo, plaster finishes, and wood to create tactile richness
Designing subtle transitions that guide users through an immersive, textural journey
Every decision reinforced the intention of creating a balanced environment that nurtures both body and mind.
The Design Solution
The final design blends geometric clarity with warmth and material depth.
Harmonious forms create a sense of order and visual calm, while layered textures introduce contrast and sensory engagement. Delicate detailing and curated material transitions guide guests through the space, encouraging moments of pause and reflection.
Warm tonal palettes promote tranquility, while the richness of wood and terrazzo adds weight and permanence. The result is a spa environment that feels immersive, grounded, and quietly luxurious—an intentional retreat within a dynamic social setting.
The Result
A multifunctional wellness environment supporting both relaxation and community engagement
Her’s Spa delivers:
A clearly defined brand identity within Central Club
An elevated spa experience that adds a layer of luxury to the club’s active atmosphere
A distinctive sensory destination that strengthens the overall value proposition of the facility
The project reflects a commitment to designing spaces that extend beyond function—supporting holistic well-being and long-term brand differentiation.
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Branding & Brand Strategy
Interior Architecture & Design
Architectural Services
Project Management
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Her’s Spa demonstrates how thoughtful brand integration and sensory-driven design can create a tranquil retreat within a larger social ecosystem.
By combining warmth, geometric harmony, and expressive materiality, the project establishes a refined wellness experience that enhances both individual restoration and collective identity.