Cosmopolitan Vitals
Las Vegas, Nevada
Retail & Hospitality
A bold, immersive retail environment designed to embody the energy, personality, and spectacle of The Cosmopolitan Las Vegas.
Located within The Cosmopolitan of Las Vegas, one of the most distinctive and design-forward hospitality properties in the MGM Resorts International portfolio, Vitals serves as a high-visibility retail destination offering apparel, accessories, and curated merchandise.
As part of the property’s continued evolution, MGM engaged Irwin Raymond to redesign the store environment to align with the resort’s bold, youthful, and fashion-forward identity.
The goal was to create a visually striking, immersive retail experience that reflects the Cosmopolitan’s distinctive personality and the vibrant energy of Las Vegas itself.
The Challenge
The existing retail environment no longer reflected the brand identity or experiential expectations of the Cosmopolitan property.
Key challenges included:
An outdated store environment misaligned with the resort’s youthful and energetic brand
A need to incorporate the Cosmopolitan’s signature purple brand identity in a bold, sophisticated way
The desire to create a highly visible, immersive retail experience that captures guest attention
Designing within the architectural and operational constraints of an active resort property
Developing a flexible fixture program capable of supporting evolving merchandise
The redesigned space needed to feel unmistakably Cosmopolitan—confident, energetic, and visually memorable.
Our Strategy
We approached the project through our experience-driven retail and hospitality framework, aligning brand identity, architectural expression, and guest engagement from the earliest design phases.
Our strategy focused on:
embracing bold material selections and brand colors to reinforce visual identity
creating a central architectural focal point to anchor the guest experience
designing custom fixtures that balance visual impact with merchandising flexibility
integrating digital elements to enhance engagement and reinforce brand storytelling
coordinating vendors and managing project execution to ensure quality and alignment
Every design decision was guided by the Cosmopolitan’s identity as one of Las Vegas’s most distinctive and expressive destinations.
The Design Solution
The redesigned environment blends bold architectural expression with immersive visual storytelling.
Custom mill-work and fixtures clad in white and purple marble create a striking visual identity that reinforces the Cosmopolitan’s signature aesthetic. The use of bold materials, lighting, and scale creates an environment that feels dynamic, energetic, and distinctly Las Vegas.
A defining feature of the project is the integration of digital ceiling panels positioned at the center of the store. These panels display looping visual content, creating a dynamic focal point that draws guests into the space and reinforces the experiential nature of the environment.
The result is a retail environment that functions as both a store and an immersive brand experience.
Before
After
Before
After
The Result
A visually striking retail environment aligned with the Cosmopolitan’s bold and youthful brand.
A dynamic guest experience enhanced by digital and architectural focal points
A flexible fixture program supporting merchandising versatility and operational performance
A retail destination that strengthens brand identity and guest engagement
The completed store has been well received by MGM leadership and now functions as a seamless extension of the Cosmopolitan’s distinctive guest experience.
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Retail store design and interior architecture
Interior design and material strategy
Custom fixture and millwork design
Vendor coordination and competitive bid analysis
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This project reinforces the Cosmopolitan’s identity as a design-forward hospitality destination—ensuring the retail environment reflects the same bold energy, personality, and visual impact found throughout the property.
The store now serves as both a retail destination and an immersive brand experience.